Words, phrases and typographies of old advertisements are recovered by Marilá Dardot to compose a series of new artworks that the artist has entitled Novas Pinturas [2011–2012]. The artist removes these words from their original contexts and applies them on large panes of glass. Like showcases that announce the latest seasonal fad, they weave a commentary on the de-mands of the art system and consumer society. The series includes words and phrases such as És Único [It’s Unique], Novo [New], Inédito [For the First Time Ever], “The first and only,” and others.
Words, phrases and typographies of old advertisements are recovered by Marilá Dardot to compose a series of new artworks that the artist has entitled Novas Pinturas [2011–2012]. The artist removes these words from their original contexts and applies them on large panes of glass. Like showcases that announce the latest seasonal fad, they weave a commentary on the de-mands of the art system and consumer society. The series includes words and phrases such as És Único [It’s Unique], Novo [New], Inédito [For the First Time Ever], “The first and only,” and others.
